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Ugg boots were first created by Australian farmers, who used sheepskin to stay warm. As the years went by, many Australian surfers also cottoned on to using them for their warmth-giving properties. Although popular in America, most Australians consider them too dowdy to be worn outside the house. So how did they get the reputation for being fashionable in the US?
Ugg boots were first created by Australian farmers, who used sheepskin to stay warm. As the years went by, many Australian surfers also cottoned on to using them for their warmth-giving properties. Although popular in America, most Australians consider them too dowdy to be worn outside the house. So how did they get the reputation for being fashionable in the US?When the boots landed on American shores, a company named Decker decided to copyright them, and after a marketing blitz in which some celebrities endorsed the product, they became a runaway hit. Decker got greedy, and quickly started trying to shut down Australian manufacturers of ugg boots, for using the now-trademarked name.
To the Australian manufacturers the claim was ludicrous, as they had been selling the boots for many years already.
The Australian manufacturers took their claim to court, explaining that “ugg” was actually just a slang word for “ugly,” and thus the trademark was invalid. Fortunately for the Australians, the court sided with them.
derwombat
Filed under: CULTURE Tagged: Fashion
